Masuma AkterContact
Business analytics • commercial analytics • research

Masuma Akter

I connect business context with data to make better decisions.

My work spans commercial analytics, pricing, business intelligence, research, and applied machine learning. I bring enterprise and customer facing experience into the way I frame analytical problems: start with the decision, understand the data, test the evidence, and communicate what should happen next.

Masuma Akter
100K+transaction records used in commercial analytics work
2.3MADRD hospitalizations in research analysis
3.84M.S. Business Analytics GPA
20+enterprise clients supported in earlier business work
My story

How my experience shaped my work.

“I tend to start with the decision that needs to be made, then work backward to the data and analysis that can help answer it.”How I approach analytics

I started on the business side. My early career in Bangladesh put me close to customers, campaigns, enterprise technology projects, proposals, tenders, contracts, and commercial decisions. Over time, data became a bigger part of how I worked through performance reporting, CRM information, customer trends, cost analysis, and KPI dashboards.

I moved to the USA to deepen that work through analytics. My M.S. in Business Analytics at Kent State University strengthened my technical foundation in SQL, Python, visualization, databases, statistical modeling, and machine learning. At Pipeline Packaging, I then applied analytics directly to sales, pricing, margin, and data validation work.

Today, I bring the business and analytical sides together. My current work includes commercial analytics, large scale outcomes research, and mobile application security analysis. Across these different settings, I am interested in whether the data and analysis are reliable enough to support the decision being made.

2025 → PRESENT

Commercial analytics, research and AI

Applied analytics to pricing and sales operations, large scale health outcomes research, mobile application security analysis, and an independent commercial analytics platform.

2024 → 2025

Formal analytics training

Completed an M.S. in Business Analytics at Kent State University with a 3.84 GPA, strengthening SQL, Python, visualization, modeling, machine learning, and database skills.

2016 → 2023

Enterprise technology and business development

Worked across enterprise accounts, proposals, tender processes, customer relationships, commercial analysis, KPI reporting, UAT, contracts, invoicing, and technology projects.

2010 → 2016

Telecommunications and campaign performance

Monitored campaign performance and revenue metrics at Banglalink, building an early foundation in performance driven decision making.

Career highlights

Projects and achievements from my Bangladesh career.

Named projects and responsibilities from my career in Bangladesh.

Bangladesh Election Commission • March 2022

IDEA Project, Phase 2

Project: Purchasing Call Center and Video Conference Management Software/System.

Outcome: The project was successfully won and coordinated.

My contribution: Relationship Manager for IDEA Project, Phase 2, Bangladesh Election Commission.

Bangladesh Election Commission • February 2022

IDEA Project, Phase 1

Project: SMS and Call Center Solution Support.

Outcome: The support engagement was successfully served and completed.

My contribution: Relationship Manager for IDEA Project, Phase 1, Bangladesh Election Commission.

Robi • January to April 2022

Digital/e-Signature Solution & Maintenance Service

Project: Supply of a Digital/e-Signature Solution and maintenance service for Robi, January to April 2022.

Contribution: Relationship Manager for the Robi engagement, serving as the link between our project team and Robi.

Bangladesh Election Commission Secretariat • August 2020

Print Server & Accessories Delivery

Project: Delivery of print server and accessories to the Election Commission Secretariat.

Outcome: The equipment was successfully delivered.

My contribution: Main point of contact for the task with the Election Commission.

USAID supported initiative • 2017

deshiphool.com & Bangladesh Flower Fest

Project: deshiphool.com, described in my career highlights as an e-commerce platform for flower and floral products, with website and Android B2B presence and USAID support.

My contribution: Member of the Organizing Committee.

Highlight: Bangladesh Flower Fest 2017 with USAID AVC.

Contact center operations

Contact Center Service

Scope: Contact center monitoring, floor management, and online reporting across inbound, outbound, and non-voice support.

Clients listed in my career highlights: Bangladesh Election Commission, MIST, Butterfly Marketing Limited, Robi Axiata Limited, Axiata Digital Limited, Gemcon Group, Ispahani Tea Limited, Square Food & Beverage Limited, Nielsen Bangladesh, Bengal Meat, Aarong, Bangladesh Edible Oil, AB Bank Ltd, Eastern Bank Ltd, Mahindra Two Wheelers Limited, Kantar Bangladesh Limited (Millward Brown), Pathao, Well Group, and DHL Bangladesh.

Analytics + research

Work built around questions, not tools.

Filter the portfolio by the kind of problem being solved.

Commercial intelligence • SQL • Python • Power BI

EnterpriseIQ

Independent portfolio platform built on a synthetic B2B distributor database with 300 accounts and 100,000 order lines. The star schema supports analysis of pricing leakage, realization, profitability, fulfillment, and account risk.

27.9%leakage, higher risk reps
4.2%baseline leakage
81%rule recall vs known declining accounts
Large scale research • Python • GLMs

ADRD Outcomes Research

Analyzed a seven year national inpatient dataset of roughly 22.6 million records, focusing on about 2.3 million ADRD hospitalizations to examine mortality, length of stay, and hospital cost using logistic, negative binomial, and gamma regression.

22.6Msource records
2.3MADRD hospitalizations
3outcomes modeled
Security research • Python

Mobile Application Security Research

At Kent State's SPIRIT Lab, I build Python workflows with PyMuPDF and pandas to extract and analyze mobile application security reports. In an earlier phase, I analyzed reports for six apps: Alibaba, TikTok, LinkedIn, Uber, Airbnb, and Strava, comparing manifest settings, code findings, network security severity, and trackers.

Sales operations • pricing • Tableau

Sales and Pricing Analytics

During my Sales Analyst internship at Pipeline Packaging, I validated sales and pricing data during an Oracle to PROS migration and built Tableau reporting for margin walk, negative margin, ancillary costs, industry breakdowns, and freight and tariff comparisons.

Forecasting • Python

Sales Forecasting & Pricing Optimization

Built a sales forecasting workflow with Prophet and used Isolation Forest to identify unusual observations for review, alongside analysis of pricing, discounts, and margins.

View project →
Classification • scikit learn

Bank Customer Churn

Compared Logistic Regression and Random Forest on 10,000 customers. The Random Forest reached 84.3% accuracy, 66.3% recall, and 0.855 ROC AUC, showing why accuracy alone was insufficient for the business question.

84.3%accuracy
66.3%recall
0.855ROC AUC
View project →
Professional experience

The organizations behind the journey.

A chronological view of my roles across the USA and Bangladesh, with the organization names visible.

Feb 2026 → Present

Volunteer Research Assistant

SPIRIT Lab, Kent State University • USA

Build Python workflows for mobile application security research. In an earlier phase, analyzed security reports for six apps: Alibaba, TikTok, LinkedIn, Uber, Airbnb, and Strava, comparing manifest settings, code findings, network security severity, and trackers.

Aug 2025 → Dec 2025

Sales Analyst Intern

Pipeline Packaging • Hudson, Ohio, USA

Validated sales and pricing data during an Oracle to PROS migration and built Tableau reporting for margin walk, negative margin, ancillary costs, industry breakdowns, and freight and tariff comparisons.

Jul 2023 → Dec 2023

Senior Manager, Business Development

Technometrics Ltd. • Dhaka, Bangladesh

Prepared 30+ RFQ and RFP responses with margin and cost analysis and managed CRM pipeline and client performance information across banking clients.

Sep 2022 → Jun 2023

Business Development & Data Analyst

Coder De Dhaka Ltd. • Dhaka, Bangladesh

Built the company's first KPI dashboards in Excel and analyzed customer behavior and revenue trends with a focus on validated reporting.

Nov 2019 → Aug 2022

Sales Development Team Lead

Commlink Info Tech Ltd. • Dhaka, Bangladesh

Worked across RFP, RFI, and RFQ processes, budgeting and cost estimation, contract renewals, invoicing, payment tracking, and international vendor coordination for technology engagements. Relationship Manager on the Bangladesh Election Commission IDEA project and the Robi engagement.

May 2016 → Oct 2019

Manager, Business Development

Windmill Infotech Ltd. • Dhaka, Bangladesh

Built KPI dashboards and reports across SAP, Oracle, and an internal CRM while supporting 20+ enterprise clients including Nielsen, DHL, Kantar, and AB Bank, and participated in UAT for new business systems.

Nov 2010 → Mar 2016

Campaign Management Officer

Banglalink Digital Communications • Dhaka, Bangladesh

Monitored campaign performance and revenue metrics across telecom product lines and supported reporting used for strategic planning.

Toolkit

Tools I use to move from data to decision.

Analysis & Modeling

Python, pandas, scikit learn, statsmodels, R, statistical modeling, machine learning

Data & Querying

SQL, MySQL, SQLite: working knowledge of joins, CTEs, and window functions; data validation

BI & Visualization

Tableau, Power BI, DAX, Excel, Power Query, PivotTables

Commercial Systems

PROS pricing, SAP Ariba, Coupa, e-GP, with working exposure to SAP and Oracle

Development

GitHub, Jupyter, Google Colab, VS Code

Business Lens

Pricing, sales operations, margin analysis, customer performance, proposals, contracts, commercial decision support

Education

Business foundation. Quantitative expansion.

M.S. Business Analytics

Kent State University • USA • Dec 2025
GPA 3.84

MBA, Marketing

Southeast University, Bangladesh • 2013

B.B.A., Finance

University of Liberal Arts Bangladesh • 2010

Let's connect

Interested in data that leads to action?

Open to opportunities in pricing analytics, commercial analytics, business intelligence, sales analytics, and data informed business analysis.

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